Sharp EIT Solutions unveiled as naming rights sponsor of The All-Star Mile 2024

Sharp EIT Solutions has solidified its recent collaboration with Australian thoroughbred racing by securing the naming rights sponsorship for The All-Star Mile, one of Australia’s premier Autumn races. Offering the unique opportunity for everyday Australians to experience the thrill of big race ownership with members of the public chosen as Owner Ambassadors for each All-Star.

This esteemed event, hosted this year by the Melbourne Racing Club at Caulfield Racecourse on Saturday, March 16, 2024, marks the second consecutive year of partnership with this prestigious race.

Following the success of its involvement in the 2023 Caulfield Cup Carnival, which featured the Group 2 Tristarc Stakes on Caulfield Cup Day, the sponsorship of The All-Star Mile further strengthens its ties with the thoroughbred racing industry, through the Melbourne Racing Club.

This extended partnership with the MRC entails a five-year agreement, providing the Club with access to an array of cutting-edge technology solutions and equipment.

"We are thrilled to come on board for the second year running as the naming rights sponsor of The All-Star Mile. We are incredibly proud to be associated with such a unique race, one that continues to gain strength year after year, featuring some of Australia's most talented horses. It's an exciting opportunity for us to further solidify our relationship with Melbourne Racing Club and Racing Victoria." - Mario Bernatovic, Managing Director of Sharp EIT Solutions.

"We’re delighted to welcome Sharp EIT Solutions as exclusive naming rights partner for The Sharp EIT All-Star Mile at Caulfield Racecourse. This race day coincides with the opening of our outstanding new subterranean Day Stalls, Pre-Parade Ring and Mounting Yard. We look forward to hosting this exciting day of racing alongside such a dynamic and innovative partner in Sharp EIT Solutions”. -Alana Bray, Executive Director – Commercial, Melbourne Racing Club.

“The All-Star Mile is a race like no other showcasing our elite horses, trainers and jockeys whilst giving everyday Australians and Kiwis the chance to experience the thrill first hand as Owner Ambassadors. We’re delighted to welcome Sharp EIT back as naming rights partner for a second year and thank them their ongoing support of Victorian racing.” -Matt Welsh, Racing Victoria Executive General Manager – Racing

The Sharp EIT Solutions brand will be prominently featured across key race assets and will have a visible presence at all associated events and activations leading up to The Sharp EIT Solutions All-Star Mile Raceday at Caulfield Racecourse on Saturday, March 16.