Sharp EIT Solutions unveiled as naming rights sponsor of The All-Star Mile

Sharp EIT Solutions unveiled as naming rights sponsor of The All-Star Mile

Sharp Extensive IT (Sharp EIT Solutions) has strengthened its recent association with Australian thoroughbred racing after becoming the naming rights sponsor of The All-Star Mile, Australia’s only fan-voted race, which returns to The Valley on Saturday, 18 March 2023.

Sharp EIT Solutions is Australia’s leading office equipment & technology solutions supplier and the number one go-to for award-winning products, innovation, and consultation. Its title sponsorship of The Sharp EIT Solutions All-Star Mile expands the brand’s existing relationship with racing through the Moonee Valley Racing Club (MVRC), which announced a three-year partnership in September 2022 that included the Group 3 Sharp EIT Solutions Red Anchor Stakes and access to a range of cutting-edge technology solutions and equipment as the Club enters an important chapter in its redevelopment project.

The sponsorship announcement comes just a week out from the closing of voting for The 2023 Sharp EIT Solutions All-Star Mile, with sports fans across Australia and New Zealand casting their votes for the 78 horses entered for the $5 million marquee event – which include reigning Lexus Melbourne Cup winner Gold Trip and Annabel Neasham’s superstar and reigning All-Star Mile champion Zaaki – before next Sunday (26 February).

The Sharp EIT Solutions brand will be incorporated across key race assets and will have a visible presence at all associated events and activations, including the final week of voting, top ten announcement (Tuesday, 7 March), barrier draw (Tuesday, 14 March) and The Sharp EIT Solutions All-Star Mile Raceday at The Valley (Saturday, 18 March).

#"Racing Victoria is thrilled to welcome Sharp Extensive IT on board as the naming rights sponsor of The Sharp EIT Solutions All-Star Mile"

Andrew Jones, Racing Victoria’s Chief Executive Officer

“A cutting-edge brand such as Sharp Extensive IT is the perfect pairing with Australia’s richest mile race. We have enjoyed strong support from the public over the first four years of The All-Star Mile, with more than 550,000 validated votes received, and I have no doubt that engagement will continue to grow in the future with Sharp Extensive IT as our premium partner.”

Managing Director at Sharp EIT Solutions, Mario Bernatovic said:

“Sharp EIT Solutions has a strong history of partnering with iconic organisations like the MVRC, including the Australian Turf Club, AFL, AusCycling, Sydney Kings and numerous NRL and AFL teams.

We are incredibly proud to be the naming rights sponsor of The All-Star Mile. It’s such a unique race and one that continues to get stronger year on year, with some of Australia’s fastest horses competing. We are really excited to solidify further our relationship with The Moonee Valley Racing Club and Racing Victoria”.

Moonee Valley Racing Club Chief Executive Officer Michael Browell said it was exciting to have Sharp EIT Solutions as the naming rights sponsor.

“Sharp Extensive IT has a long association with The Moonee Valley Racing Club, and we are thrilled to welcome them as naming rights partner for 2023 The All-Star Mile. We look forward to hosting Australia’s richest mile at The Valley on Saturday, 18 March. It is set to be another great edition of the race, and we can’t wait to welcome racegoers from all across Australia.