Sharp EIT Solutions unveiled as naming rights sponsor of The All-Star Mile
Sharp Extensive IT (Sharp EIT Solutions) has strengthened its recent association with Australian thoroughbred racing after becoming the naming rights sponsor of The All-Star Mile, Australia’s only fan-voted race, which returns to The Valley on Saturday, 18 March 2023.
Sharp EIT Solutions is Australia’s leading office equipment & technology solutions supplier and the number one go-to for award-winning products, innovation, and consultation. Its title sponsorship of The Sharp EIT Solutions All-Star Mile expands the brand’s existing relationship with racing through the Moonee Valley Racing Club (MVRC), which announced a three-year partnership in September 2022 that included the Group 3 Sharp EIT Solutions Red Anchor Stakes and access to a range of cutting-edge technology solutions and equipment as the Club enters an important chapter in its redevelopment project.
The sponsorship announcement comes just a week out from the closing of voting for The 2023 Sharp EIT Solutions All-Star Mile, with sports fans across Australia and New Zealand casting their votes for the 78 horses entered for the $5 million marquee event – which include reigning Lexus Melbourne Cup winner Gold Trip and Annabel Neasham’s superstar and reigning All-Star Mile champion Zaaki – before next Sunday (26 February).
The Sharp EIT Solutions brand will be incorporated across key race assets and will have a visible presence at all associated events and activations, including the final week of voting, top ten announcement (Tuesday, 7 March), barrier draw (Tuesday, 14 March) and The Sharp EIT Solutions All-Star Mile Raceday at The Valley (Saturday, 18 March).